“Natural Capital is the World’s stocks of natural assets including geology, soil, air, water and all living things.” 1

Nature is a form of capital that ALL businesses impact and depend upon. The Natural Capital Protocol creates a standardized framework for businesses to measure their direct and indirect impacts and dependancies on nature to make smarter decisions in the long run.

The Protocol strives to make nature and natural resources more visible in the decision making processes for business leaders to show them that it is in their best interest to create a sustainable future by decreasing their risk and increasing their profitability. 2

So go ahead and take a look. All the cool kids are doing it.

Natural Capital Coalition Protocol

Resources:                                                                                                                                                                                                                                                                                                      (1) “What is natural capital?”. naturalcapitalforum.com. World Forum on Natural Capital. Retrieved 26 July 2017.
(2) “What is Natural Capital”. www.naturalcapitalcoalition.org. Natural Capital Coalition. Retrieved 26 December 2017.


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